By Julianna Alvarado-Arias
It’s difficult to stand out in today’s cluttered social media world.
TechNewswires recently came across a social media post from a top tech PR firm based out NYC – Macias PR. Their post posed a thought-provoking question: “What happens when an actress reveals she wants fame in the 1920s?”
In roughly a week, their video has generated more than 2,000 YouTube views, and more than 1600 views on Facebook. Another 500 users actively went out of their way to click on the video and watch it on Facebook. As an ad buy, this campaign would have cost close to $1300, using the average cost for a .35 ad on Facebook.
A Case Study in Creativity
This 1920s video was successful because it utilized several approaches that drive social media.
#1 – Be Visual
Marketing research shows visual content is 40 times more likely to get shared on social media than other types of content. We live in a scroll-down culture where our brains selectively process the content we see. A striking visual stands out.
The user must be able to understand the message within the first 5-10 seconds of viewing the post. Says who? Says me, based on my experiences of how quickly I move on. You probably do the same.
#2 – Understand the Message
Know the message you want to convey in your content before you produce it. The message must be clear and concise, with no room for misinterpretation. If you watch the social media video from Macias PR, you know quickly what the message is. An aspiring actress wants fame, but she doesn’t know where to begin. That’s when curiosity is piqued and the story lures you in.
#3 – Communicate the Angle
All content needs an angle. With the millions of postings floating around on the web why should someone click on yours? Stay away from clichés and be smart about the content you put out. So what is the angle of the Macias PR video? They are trying to communicate that they are the best PR firm from the future.
#4 – Keep it Interesting
The Macias PR video was centered around a 1920s theme: flappers, mobsters, fame, Times Square and jazz. The interesting themes from the 1920s draws you into the story. Even though there is no clear connection between PR and the 1920s, Macias PR created one in order to produce an original and exciting piece of content.
#5 – Be Mobile Friendly
All content needs to be mobile friendly. Roughly 80 percent of all social media interactions occur on a mobile device, according to MarketingLand. If your content is not mobile friendly, consumers will turn away.
#6 – Leverage all Social Media Platforms
Lastly, make sure to share the content across platforms—Facebook, YouTube, Instagram, Linkedin, and Twitter. The “mere-exposure effect” says consumers are more inclined to engage in something that they are familiar with. If they see your post on different platforms, and recognize it, they are more likely to interact with it.