By Jon Davis
The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for its clients from July to September 2017.
In the third quarter of 2017, MACIAS PR secured coverage for its clients with targeted local and national news outlets in print, online and TV.
Both TV segments educated viewers on a mobile app that tells consumers the cheapest price to buy any prescription drug, regardless of neighborhood. WABC-TV is ranked number one at 5 p.m. to 6 p.m., when the segment ran.
In July, MACIAS PR secured another TV segment for that same client on the Channel 11 Morning Show. The morning segment explored how prices for the same prescription drug can vary by hundreds of dollars in the same neighborhood.
In the B2B space, MACIAS PR secured stories during the third quarter for its clients in the American Journal of Managed Care, Med City News, Markets Insider, Med Gadget, Mobihealthnews and others.
“Every CEO, CMO, business owner, entrepreneur knows you have to continually push your product or service in front of new clients, or your business slows,” said Mark Macias — founder of MACIAS PR. “It doesn’t matter your sector or whether it’s B2C or B2B, when a campaign is targeted and executed correctly, you will raise the profile of your brand with targeted consumers and enterprise clients.”
MACIAS PR Named Top 2017 “Strategic PR Firm of the Year – USA” by Marketing Peers
In September 2017, the 2017 ACQ5 Global Award named MACIAS PR the PR Firm of the Year. The global award is given by marketing and industry PR peers.
More than 80,000 firms and individuals were nominated for the award but MACIAS PR was the only marketing and PR firm named “Strategic PR Firm of the Year.”
The ACQ GLOBAL AWARDS has honored business leaders and innovators across different industries since 2006.
TechNewswires Names MACIAS PR one of the Best PR Firms in Tech and Healthcare
Also, in the third quarter of 2017, the aggregate source for tech news, TechNewswires, added MACIAS PR to their list of best PR firms in the health and tech sectors. TechNewswires released the names of the best PR firms by industry in their newly released PR App.
As part of the selection, TechNewswires reviewed PR firms across the country, focusing much of their research on firms located in New York, San Francisco, Los Angeles, Chicago and Miami.
The developer of the PR APP, Alexa Eskenazi, said TechNewswires did not receive any compensation from the PR firms named in their free app, which can be downloaded on iOS or Google Play. She said their PR recommendations were based on interactions with PR firms from across the country.
“When we began developing the PR app, we thought this could be a free tool to help our readers,” said Eskenazi. “We quickly realized there was no definitive source for identifying the best PR firms. We also realized PR firms promise the world, but when it comes down to publicity, only a handful of PR firms actually deliver consistent media placements. Of course, our curated selection is based on our research but we hope this free tool helps our readers as they begin thinking of PR.”
MACIAS PR was founded in 2009 by Mark Macias — a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, Beat the Press: Your Guide to Managing the Media. He’s currently a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.
MACIAS PR offers a wide range of services, including publicity, media outreach, introduction to journalists, messaging, social media, video production, crisis communications and original content for blogs/newsletters.
MACIAS PR has run media and branding campaigns for clients in healthcare, digital health, financial services, technology and the nonprofit sector.