Tech Disruption in the PR Industry
New Tech Start-up Aims to Shake-up the PR Industry
By Jon Davis
A new tech start-up is disrupting the PR industry by reinventing the way tech companies introduce their products and services to reporters and consumers.
TechNewswires is the first content syndicator to go directly to bloggers and online news sites with original stories that are ready for publication.
Press releases have historically been used to introduce products and services to reporters, but journalists have come to see press releases as paid advertisements. As a result, online news sites and editors refuse to publish them.
TechNewswires disrupts the PR newswire industry by generating original content for tech bloggers and online news sites that want to publish news stories. This more innovative approach increases the chances for online media coverage and exposure.
How does TechNewswires Work?
The TechNewswires integrated platform pushes original stories directly to reporters, editors and producers – in their newsrooms and at their desks, using the same licensed technology that most other PR newswires companies use.
TechNewswires can also improve a company’s online brand and ranking with search engines like Google, Bing and Yahoo.
Content is the primary driving force behind all search engine rankings. The more a company’s name, business or website appears in the news or online, the more search engine sites, like Google and Yahoo, believe a site has credibility.
As a result, search algorithms push a website site higher when its names or website shows up on news sites.
In addition, this form of content marketing is more affordable than advertising and returns a better ROI since a story remains on the web long after an ad budget is finished.
TechNewswires provides three unique marketing approaches: 1) Basic Package for $79, which posts a company’s story and syndicates it to its affiliated newsrooms. 2) The Writer Package turns a verbal narrative into a story that is published and syndicated to its affiliated newsroom. 3) The PR Pro Package includes the services from the Basic and Writer Packages and then sends it to any 10 newsrooms of your choice.
TechNewswires continually compiles new media lists of tech journalists with the most established news organizations, including CNBC, Wall Street Journal, Financial Times, Forbes and targeted sites, like TechCrunch, Mashable, etc.
TechNewswires has partnered with the top tech PR firm, Macias PR, which brings a solid editorial direction to the team behind TechNewswires. The New York-based PR firm has secured major media placements with nearly every tech publication.
In addition to TechNewswires, this PR disruption is also targeting other industries in finance, fashion, politics and Spanish media. You can see those PR services at FinancialNewswires, FashionNewswires, PoliticalNewswires and SpanishNewswires.