By Jon Davis
The update was designed to help entrepreneurs and business owners learn within minutes how much a PR campaign will cost based on their individual needs.
“A lot of business owners don’t have time to speak over the phone, or they don’t want to call around and hear a sales pitch from a PR account executive,” said Mark Macias, the creator behind The Publicity App. “We upgraded the app so users can now get an estimate for their personalized media campaign. This is great for people who want to shop around and see how far their budget will go with PR.”
Top Tech PR Firm Macias PR Launches PR App
The Publicity App was launched by the NYC-based PR firm, Macias PR, which Finance Monthly named the 2015 and 2016 PR Firm of the Year – USA.
The free mobile app helps business owners identify the narrative needed for coverage. It also guides entrepreneurs and business owners through the initial steps needed to launch a B2B or B2C campaign.
“The Publicity App is a great tool for anyone who is interested in PR but doesn’t know where to begin,” said Macias. “Users will still need to apply critical thinking skills and creativity for their situation. The Publicity App won’t do the thinking for you, but it will provide the road map.”
The Publicity App was initially launched in August 2015 and has been downloaded in nearly 50 countries since then.
Macias says the strategy behind The Publicity App stems from his time as an Executive Producer with NBC and Senior Producer with CBS in New York.
The mobile app includes real life examples from successful media campaigns, giving users a glimpse into how they can apply this media strategy with the own company.
The Publicity App also contain other interactive features that include:
· PR Estimate calculator – users can now use The Publicity App to calculate the price of their personal PR campaign without having to call anyone.
· PR Questions Answered – If business owners have any PR questions, they can ask Macias and his team directly from the app.
· Detailed Media Strategy – “The Publicity App” expands upon the previous six strategies, adding new information and details new media narratives to help entrepreneurs and business owners.
About Macias PR
Macias PR is a boutique, top-rated PR firm founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. This in-depth understanding of the media gives every campaign we launch an editorial edge. The firm has run publicity, branding and crisis campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.